The High Stakes of Trust: Navigating Consent Frameworks in Fan Data Collection
The Long-Term Expected Value of Transparency
In poker, we talk constantly about expected value, or EV, which is the calculation of whether a decision will be profitable over the long run. Applying this concept to data consent frameworks reveals that transparency is the only strategy with positive expected value for sustainable business growth. When you are upfront about what data you are collecting and why you need it, you empower the fan to make an informed decision about their participation.